I always have been passionate for creativity and Arts, starting from my former elementary school in Venezuela in which I learned about theatre, music, wood & metal crafting. painting, drawing.
Later I landed in a “creative department” and I felt in love with the advertising world, understanding the power of words and creative concept. That opened the door to a new whole world. So I saw myself fitting into global agencies like Leo Burnett and McCann-Erickson, always surrounded by very talented and brilliant people handling mayor brands in many different countries of Latin America and earning some shiny awards in the way. It was really fun. Thanks to all that, I worked my way up to VP Creative Director.
Nevertheless, at the turn of the Century, I decided to start a new journey that would bring me closer to my true passion: “Storytelling”.
It is a pleasure when your work engage with people and brings out a smile or makes reference to their own life and relationships, making them reflect and transform. That’s the essence of film that I love.
Since then, I have been active bringing to life relevant content in every possible platform: Short Films, Vfx for awarded Feature Films, Ads, Musical Plays for famous singers, Virtual Reality brand experiences, Tv image packages, Reality shows for web content. Always curious about how technology pushes our industry and the way we tell stories.
My work have been feature in mayor festivals of the audiovisual industry in USA and Europe. from Cannes Lions to New York Festivals.
As a film Director I have a keen eye for capturing the essence within the complexity of human nature and translate it in to film. That’s the fabric of my stories. That, combined with my seasoned knowledge earned trough years within the marketing, entertainment and film industries, is what I can offer you to tell the story your brand or your project needs.